Wednesday BRAC

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Characteristics of Successful Entrepreneurs (5-10% of exam questions)

Types of Questions You Should Expect

  • Multiple choice questions (most).  These questions will focus on the behaviors / decisions of effective entrepreneurs, including when entrepreneurs will determine when they need employees and/or service providers to help them grow their business
  • Scenario questions (few).  These questions are unlikely to require extensive calculations.

How Students Can Prepare

Opportunity Recognition and Analysis (15-20% of exam questions)

Types of Questions You Should Expect

  • Most of the questions in this section will be scenario questions, similar to question 6 below.  These questions may require extensive calculations.
  • These questions will focus on analyzing a new venture or the demand for a good or service.  Carefully read all questions to make sure you’re understanding the question being asked.

How Students Can Prepare

Business Start-Up (15-20% of exam questions)

Types of Questions You Should Expect

  • Multiple choice questions (most).  These questions will focus on actions or decisions necessary to start a new venture
  • Scenario questions (few).  These questions may require extensive calculations.

How Students Can Prepare

Business Operations (15-20% of exam questions)

Types of Questions You Should Expect

  • Multiple choice scenario questions (most).  These questions will focus on the behaviors / decisions of effective entrepreneurs, including when entrepreneurs will determine when they need employees and/or service providers to help them grow their business
  • These questions may require extensive calculations.

How Students Can Prepare

  • Review Resource 24-28 Small Business Operations
  • Review the concept of intellectual property from Resource 03-13 Ethics and Social Responsibility
  • Review Practice Test questions and answers
  • Note:  there should not be any scenario questions in this section of the exam

Marketing and Sales (15-20% of exam questions)

Types of Questions You Should Expect

  • Multiple choice scenario questions (most).  These questions will focus on sales strategies, finding and retaining customers, and evaluating communication channels / marketing methods.
  • These questions may require extensive calculations.

How Students Can Prepare

  • Review Resource 26-02 Components of Effective Business and Marketing Plans
  • Review Resource 26-09 Developing Sales and Marketing Plans
  • Review Resource 26-14 Culminating Module Template:  Develop a Business and Marketing Plan
  • Review Practice Test questions and answers
  • Reinforce these concepts during Q&A sessions with in-person and Nepris virtual mentors

Financial Management and Analysis (15 – 20% of exam questions)

Types of Questions You Should Expect

  • Multiple choice questions (few).  These questions will focus basic financial knowledge and analysis.
  • Scenario questions (many).  These questions are very likely to require extensive calculations, similar to question 18 below.

How Students Can Prepare

  • Review Resource 06-02 Key Financial Vocabulary
  • Review Resource 06-18 Jump Start Financial Concepts Student Handout
  • Review Resource 06-19 Pro Forma Student Spreadsheet
  • Review Resource 23-06 Creating Simple Financial Pro Formas

Review Resource 23-07 Business Pro Forma Exercises

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